About

Hello, my name is Willow Warell.

My first foray into preparing and eating good food began at a young age. My family's European roots influenced mealtimes and dinner was usually a production. Eventually, I was hovering over pots and pans in the kitchen as my mom prepared Sunday dinners. I became her trusted sous chef. At the time, the only thing I could make was a mud pie. But my mud pies soon turned into elaborate — and edible — meals, and I developed a passion for cooking and photography. So, naturally, I created an Instagram food blog (@hungrywillow) to document my creations.

Initially, the page was just for fun. But as it grew, I became obsessed with seeing engagement soar on certain content. Why did a particular post get more likes, comments or saves? I was constantly reviewing this data, using it to inform the development of future content. I chose to study Marketing and International Business to further understand how to reach a desired target audience with compelling storytelling.

I have spent the last few years utilizing my background in food, social media and marketing to help various businesses grow brand awareness with digital and traditional media.

Here, you’ll find a collection of work I am proud of. If you want to chat about social media, marketing or your love for food, let’s get in touch!

Willow :)